Clé de Peau Beauté AW 2016 new product launch “Fearless Beauty”
The SHISEIDO Group’s high-prestige brand Clé de Peau Beauté (CPB) hosted an autumn/winter 2016 global press conference with the theme of Fearless Beauty, held at Shanghai’s Fairmont Peace Hotel on Thursday, June 16, 2016.
Amanda Seyfried, the brand’s muse and global spokesperson who visited China for this event, appeared on stage at the opening of the event.
The products presented at this time are part of the makeup collection conceived by Lucia Pieroni, Makeup Creative Director for Clé de Peau Beauté, through inspiration by Tamara de Lempicka, one of the most memorable female artists of the Art Deco period.
It is planned that they will be marketed in 12 countries and regions around the world starting in autumn 2016 (Japan, China, Taiwan, ROK, Malaysia, Thailand, Singapore, Vietnam, Indonesia, USA, Canada, Russia).