G-Star presenting Rovulc Collection

Photo courtesy of G-Star

For Summer ’17 G-Star reinvents authentic footwear design with the launch of Rovulc, a surprising lift to the classic sneaker.

Photo courtesy of G-Star

Constructed through the process of direct vulcanization – a technique established in the late 1930’s in former Czechoslovakia whereby liquid rubber is injected into a mold under high pressure to form the shoe – Rovulc combines classic techniques with G-Star’s denim philosophy, applied to the classic sneaker silhouette.

ROVULC HB WMN, , Dk Navy . Photo courtesy of G-Star

Inspired by men’s sport shoes from the ‘30s, the Rovulc is available in a range of fabrics and finishes, including the brand’s signature raw denim.

Rovulc will be available instore and online as of now.


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