H&M Announcing our next designer collaboration

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Photo courtesy of H&M. Today H&M announced its big secret: the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike. H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling. ERDEM x H&M will be available in selected stores as well as on hm.com, November 2.

Swedish fashion label H&M unveils its next designer collaboration with ERDEM, the London-based designer famously known for his passionate floral prints, gorgeous tailoring and romantic designs.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.” — By Erdem.

ERDEM x H&M will be available in select stores & online starting on November 2, 2017.

 


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