“Rise & Shine” is the title of the latest Laurèl collection, presented today 4pm at Kaufhaus Jandorf in Berlin as part of the city’s Mercedes-Benz Fashion Week. “Rise & Shine” is both a confident, assertive call to the wearer and a reference to the “golden hour” that provided the inspiration for the designs. In photography, the “golden hour” is the brief period before sunrise and sunset when the light is softer, warmer and more glowing, with a special magic that casts a subtle aura of freshness over everything it touches. It is perfectly captured in the famous song lyric, “It‘s a new dawn, it’s a new day.”
The feeling of a “sunrise at the beach” was embraced by the celebrity guests in the front row, including Mina Tander, Natalia Wörner, Julia Dietze, Nadeshda Brennicke, Chiara Schoras, Gizem Emre, Katja Flint, and Ursula Karven. Other artists, entertainers, and society VIPs who were mesmerized by the show included Judith Milberg, Marie-Jeanette Ferch, Viktoria Lauterbach, Thomas Hayo, Johanna Klum, Doris Golpashin, Ulrike Beck, and Rabea Schif, while up-and-coming stage and screen talents such as Valerie Pachner, Lena Urzendowsky, and Ben Münchow jockeyed for position next to opinion-shapers – among them Carolin Dekeyser and Larissa Laudenberger – as well as media representatives and VIP guests. All were excited to catch their first exclusive view of the newest styles from Elisabeth Schwaiger.
“Imagine the early morning, opening the door onto a glorious sandy beach. The breeze gently flutters the curtains, the sound of the surf whispers close by, and the rising sun floods the scene in a bewitching, delicately pink light,” eulogizes Laurèl’s Head of Design Elisabeth Schwaiger, describing her vision for the “Rise & Shine” Collection. “I tried to capture exactly this feeling of a summer morning in my designs.” The emotions of the scene are expressed in silky, light fabrics, glowing tropical colors, exotic prints, and filigree lace and in the long, flowing lines that swirl and float, giving complete freedom of movement. Daywear pajamas and maxi dresses conjure the spirit of Laurèl’s hallmark “luxury ease.” “Dreams created from fabric for dreams of sand, salt, and sun.”
The look is dominated by silk boxer shorts with a feminine twist, teamed with bustier tops with mini-frills and casually topped off by pajama coats. Cropped flared pants with swinging hems in shimmering tiger-patterned brocade create the feel of Seventies Miami; its distinctive art deco style is likewise echoed in lace fabric in contrasting Turquoise/Black, crafted exclusively for Laurèl. Further starring roles are played by sheer fabrics, used for draped maxi-dresses in hues including Cherry Red, embroidered with tangles of tiny flowers, or Navy with a placed toucan motif. Hems are effectively contrasted with briefer underskirts that reveal a flash of leg to add a sexy fascination to the looks.
A further highlight is an opulently embroidered velvet fabric in stunning Black/Azure/Lime colorway, used for styles including an allover look with wide-leg pants and frilled top. Dresses and kimonos are hand-embroidered in lavish beaded butterfly motifs in the same colors. Exotic elements are blended with a clear-cut graphic clarity to communicate an eclectic, sophisticated elegance. Shirt dresses are hand-embroidered with XL sequins in sunrise colors, shimmering testimonials to the level of craftsmanship in the collection. The show finale focuses on a kaleidoscope print designed exclusively for Laurèl, in delicate pale Gray, White, and Flamingo and set with gemstones. The fabric is used for halterneck dresses, silk shorts and matching kimonos that bridge the twin fields of art and fashion.
The styling brings out the mood of the collection, adding flat mules and surf sneakers to create striking contrasts to evening wear. Fabrics are draped over shoulders or arms in casual, cool style, true to the beauty philosophy of “Woke up like this.” The make-up for the models – who included the first-and second-placed entrants from the latest “Germany’s New Top Model” season, Céline Bethmann and Serlina Hohmann – is natural, sunny, and nude, with a fresh, healthy glow and natural pink lips for a modern touch. Hair is casually pulled into a messy bun with strands framing the face – an “almost undone” style that highlights the glamorous outfits even more effectively. “We aim to showcase femininity and celebrate individuality,” affirms Elisabeth Schwaiger.
This season, Laurèl also invited selected bloggers and influencers to a Miss Laurèl Fitting at the gorgeous roof terrace of Amano Hotel. Vicky Wanka, Aminata Belli, Alessa W., Storm Westphal, Kira Bejaoui, and Swantje Soemmer from Offwhite Swan attended the event, where they were encouraged to select their personal highlights from the new collection and design their own individual styling. Their creativity resulted in an array of stunning Laurèl street styles, which we’re proud to present as downloadable images here.