Designed in the pure Swiss watchmaking tradition, the new watch benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer. Its development and assembly has taken place entirely at TAG Heuer’s manufacturing site in La Chaux-de-Fonds, the cradle of Swiss watchmaking and a UNESCO World Heritage site.

The new watch incorporates all of the traditional Swiss watchmaking expertise of attention to detail, rigour and accuracy, making it the first and only Swiss Made Certified Connected Watch, the label that guarantees the highest standards of Swiss watchmaking quality.

It is because of this deep-rooted connection to Swiss values that TAG Heuer has chosen to present its new timepiece at Rütli Meadow. Rütli in German means “Little meadow”. It is Switzerland’s founding legend and considered a national monument. Back in 1291 the representatives of the primitive cantons took the oath of Rütli in this clearing just above Lake Lucerne to seal their alliance. Over time, the Rütli meadow has become a “national shrine” and it is here on the 1st August every year where Switzerland celebrates its official national holiday.

A truly modular watch, the new 45 mm in diameter watch features an original concept, which is brand new in the field of connected watches. The connected module is interchangeable with an Haute Horlogerie mechanical module, – watch or chronograph tourbillon, COSC certified, offering a vast choice of materials, colours and combinations. The concept of modularity applies also to the lugs, the straps, the buckle. The new Connected Modular 45 is a luxury watch, which can be completely tailored to suit its owner’s mood.

In this watch only high-quality materials have been used, such as titanium, ceramic and rose gold.

TAG Heuer has worked closely with Intel and Google to create a luxury watch, which combines connectivity and smart technology with Swiss watchmaking expertise. The watch is powered by an Intel® Atom™ processor Z34XX series and operates on Android Wear 2.0. It is water-resistant to 50 metres, it features, Wi-Fi,  GPS, an NFC sensor for payments, a stunning high definition AMOLED screen, a wide selection of unlimited customizable TAG Heuer dials and a new Companion app which simplifies all the operations and operating on Android Wear.

Thanks to the very latest Android Wear 2.0 update, iPhone users can now benefit from the almost infinite universe of platforms with over 4000 apps available for download and an ecosystem, which is enhanced daily.

The watch can easily be synchronised with a mobile phone operating on Android 4.3+ or iOS 8.2+. It is recharged using a contact charger.

Featuring 4 GB of storage memory and a latest-generation lithium battery providing over 24 active hours of power, the TAG Heuer Connected is fitted with a small water-resistant microphone enabling the wearer to communicate with it using Google Voice control, as well as a sapphire crystal touchscreen, to be used alongside the command crown at 3 o’clock.

Even when the smart phone is off, the new watch will continue to calculate, display and exchange information while you have a Wi-Fi connection and so remain in contact with the Cloud. Naturally, the applications installed on the watch (music, timer, alarm, pedometer, etc.) remain active even when no connection is available.

The new TAG Heuer Connected Modular 45 is on sale from 1650 CHF, 1650 USD (ex.VAT), 1600 Euros, 1400 GBP, 13,100 HKD, 175,000 JPY (ex.VAT), 2300 AUD, 7350 MYR, 2400 SGD.

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Now the TAG Heuer Connected Modular 45 collection available on Goldsmiths

1. TAG Heuer Connected Modular 45 Titanium Mens Watch

Buy Now:£1,450.00

2. TAG Heuer Connected Black Strap

Buy Now: £1,100.00

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