Actress Amanda Seyfried teamed up wit Cle de Peau Beaute for their AW 2016 new product launch “Fearless Beauty”.
From a narrow hidden door in a corner of the gallery space, wearing a classic dress reminiscent of Tamara de Lempicka, Amanda Seyfried made her appearance, and the hall was instantly filled with cheers and excitement.
In the subsequent gala dinner held in the ballroom, Amanda spoke of the Collection theme, “Fearless Beauty.” “I feel great affinity with women who live strong, bold lives, like Tamara de Lempicka,” she said.
“Even in the face of difficulty, it’s important to forge ahead powerfully without flinching, maintaining a sense of conviction. If society becomes such a place that women can play active roles while being even more radiant and true to themselves, I think we may be able to resolve the many difficult issues facing the world today.”
She also suggested the New Liquid Rouge #18 (Lempicka Red) as the rouge to encourage a feeling of “Fearless Beauty.” “Just like a dress that presents you at your best, this rouge is a wonderful item that makes you look dramatic and attractive.
When I’m wearing it, I feel like I can be bolder and freer than I usually am. I also like the crystalline, brilliant texture.”
The promotional event for Shiseido’s Cle de Peau Beaute at Fairmont Peace Hotel on June 16, 2016 in Shanghai, China.
Photo by Lintao Zhang/Getty Images