Carolina Herrera announces the Spring 2018 runway show will take place in the Abby Aldrich Rockefeller Sculpture Garden at The Museum of Modern Art on September 11, 2017 at 8pm. Internationally celebrated for its impressive collection of contemporary artwork, the MoMA’s vibrant spirit seamlessly pairs with the designer’s modern aesthetic. The decision to show two seasons at MoMA validates the brand’s relationship and commitment to the city where the company is based and continues to grow.
Over three and a half decades, Carolina Herrera has used the city as a complement, and many times an inspiration, for her collections. After showing the first collection at the Metropolitan Club in 1981, the designer opened her New York-based atelier, aligning the brand synonymously with the city. The designer has since shown at The PIaza, The Pierre, Bryant Park, Lincoln Center, the Frick, and most recently, in the Meatpacking district for the Fall 2017 collection. This Spring 2018 collection will mark the designer’s 72nd season showing in New York City.
The location will be revealed through a series of teaser videos released on the House’s Instagram handle.
Using a map animation, the video takes the viewer on a journey through New York City, highlighting previous runway locations before arriving at MoMA where the designer is captured admiring the Sculpture Garden.
Follow @CarolinaHerrera on Instagram for the reveal and watch the show live on CarolinaHerrera.com.