Release of inspired new collections with designs embodying the essence of Massimo Dutti and its panoramic vision of the upcoming season

This season, the design teams set out their ideas and bring their sketches to life on a catwalk that will become the showcase for the creations of the future shapers of fashion. Their legacy for the coming season: a succession of brand-new timeless pieces that will serve to reinforce their position at the top of the industry.

On this occasion, the well-known photographer Lachlan Bailey is behind the camera, using his artistic flair to give a new feel to the brand and its proposals. Edita Vilkeviciute, Fei Fei Sun and Benjamin Eidem are the faces of this revitalised and inspiring new chapter.


This season calls for light and flowing fabrics juxtaposed with more substantial materials such as leather. Two growing trends that complement each other in perfect harmony. A splash of colour tempered by neutral tones that share the limelight with flattering cuts rendered in highly sophisticated materials.


Edita Vilkeviciute poses in Massimo Dutti SS17 Campaign. Photo courtesy of Massimo Dutti
Fei Fei Sun poses in Massimo Dutti SS17 Campaign. Photo courtesy of Massimo Dutti

Massimo Dutti proposes cutting-edge looks, super fluid pants combined with leather tops and accessories. The prints are a revelation, inspired by the most fashionable oriental spirit, combining small patterns on the blouses and shorts with larger versions of the same on the trench coats. A strong range of midi skirts with splits that really come into their own when you walk, combined with summer jackets to add volume and length to achieve the complete look.

The coming season will see its ultra-feminine side, in a mix of contemporary pieces, styles and cuts that follow a new interpretation of the brand.


The new season bring us new versions of full suits, blazers, jackets, shirts and an endless range of must-have items that can be matched with opposing styles. Functional, modern looks that bring together innovation and timeless luxury. Accessories are also set for spring, stepping up to transform the masculine look, turning daily wear into something extraordinarily comfortable.

Benjamin Eidem poses in Massimo Dutti SS17 Campaign. Photo courtesy of Massimo Dutti

Minimalist austerity, silhouettes entirely defined in leather, white natural fabrics and experimental volumes are the formulas that make for some daring cutting-edge-looks. Ultra-sophisticated monochrome visions in navy blue, a reinvented style combined with technical jackets and even leather biker jackets.

Exquisite quality and avant-garde cuts. These are the new summer suits. An ode to comfort, relaxed style and the versatility that makes them perfect for any occasion. Natural fabrics with a light drape such as linen and cotton, new silhouettes with plenty of vision, and looser cuts and softer colours refresh in these must-have-pieces.



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