FILA on hand for production support for entertainment program HIT MAKER, a variety television series that challenges contestants to a series of physical activities.
FILA Korea recently undertook production support for new sports variety show HIT MAKER, providing athletic apparel for the show’s participants in addition to active involvement throughout the show’s pre-production and production stages. The new program will follow Korean entertainers Kang-in, Joon-young Jung, Jin-woon Jeong, Cheol-woo Lee as they travel around the world and try out unique extreme sports.
HIT MAKER recently finished production on location in Germany, where it received quite a bit of attention from the athletic community thanks to the SportHock challenge – a new extreme sport that involves performing tricks on a specially designed stool. The SportHock (or “Hockern” for short) challenge proved to be especially difficult for the four contestants, and is bound to amaze (and amuse!) all audiences.
The first episode of HIT MAKER will air on May 6th at 11:20 pm on Korean cable channel JTBC. Be sure to keep your eyes peeled for apparel and footwear items from FILA Korea’s new collections. Additional information on this sponsorship is available on FILA Korea’s official website, as well as their Facebook, and Instagram pages.