Aitor Throup as the G-Star RAW’s Executive Creative Director launches his first collection during Paris Fashion Week.

For this collection, the iconic Dutch tulip was used as a conceptual backdrop. The flower -prominent in the Hans Bollongier ‘Floral Still Life’ 1639 painting which also features in the exhibition space – serves as a metaphor for the Dutch ‘Tulipmania’ and the inevitable collapse of its economic model based on exclusivity. The ‘tulip fever’ originates from the country’s economic boom period of the 1630s, at the height of which a single tulip bulb was worth more than a luxury home.

Through Raw Research II, Throup flips the historic Dutch symbolism of wealth and status connected to the iconic blossom. He does so by reflecting that while the capsule collection is offered exclusively through selected stores, the innovations it introduces outlive this exclusivity through their direct influence and dissemination into future G-Star RAW general collections, available for everyone.

The collection will be available in select high-end concept stores around the world from early June 2017


Photos courtesy of G-Star RAW.