H&M STUDIO Autumn-Winter 2016/17 Collection:Inspired by strong women and the beauty of independent minds.
Models such as Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef appeared in looks that expressed a woman’s individuality, and the diversity of the female character. They walked a specially created runway that had the clarity and enchantment of a frozen lake, reflecting the influence of nature on the collection.
The focus was all on the clothes, which mixed powerful tailoring with Swedish heritage and handicraft. There was a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots.
“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor