Jenny Packham 2020 Bridal Collection

The Jenny Packham 2020 Bridal Collection was presented in London at the Mayfair Townhouse during London Bridal Fashion Week.

Photo courtesy of Jenny Packham.

The Jenny Packham bride is international, elegant and informed. Her style cannot be
singularly defined; her influences are diverse.

Inspired by Her, the 2020 Collection comprises a group of gowns, capturing the
spirit of some of the world’s most romantic destinations; Paris, Buenos Aires and
New York. A tale of three cities collectively encapsulating a feminine and distinctly
modern beauty.

‘La Ville-Lumière’, the city of light and love, Paris is renowned for its fin-de-siècle
grace and its haute couture heritage. Inspired by this sentiment, draped chiffon,
finely pleated tulle, delicately embroidered organza and volumous skirts are softly
romantic for an ethereal bride.

Vibrant, passionate and beautiful, Buenos Aires is synonymous with a Latino love of
carnival and dance. In homage to the sensuality and soul of the city, these silhouettes
celebrate the female form with bias cut crepes, intricate embellishment, fishtail skirts
and plunging necklines.

‘The city that never sleeps’, New York is an icon of high octane glamour. Inspired by
Upper East side elegance and the hedonism of downtown Manhattan are high-low
hemlines, crystal encrusted mini dresses and ostrich feather trims. These are
sophisticated dresses for a sensational party.

TheJennyPackham JennyPackhamBridal #JennyPackham2020Bridal

Creative Direction: Jenny Packham | Photography: Jason Lloyd-Evans | Model: Paulina Frankowska at Titanium Management | Floral Design: The Odd Flower | Shoes: Christian Louboutin Hair: Gustav Fouche for Michael Van Clarke | Make Up: Amy Conway for Bobbi Brown Cosmetics


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