The AW19 Collection imagines a wardrobe befitting the myriad dazzling social engagements of a Southern Californian belle at the turn of the decade. These are clothes celebrating the glamour, elegance and decadence of social dressing during a golden age of excess.
If the inspiration of the Autumn Winter collections was Slim Aarons, then the starting point for the mainline collection evolved from the photograph ‘Poolside Gossip’. Taken in the summer of 1970 in Palm Springs, California, the scene is an al fresco drinks party in the garden of a modernist Richard Neutra house, a backdrop of rugged mountains in the distant horizon. In the foreground, two beautiful women lounge by a pool, whilst a third walks towards them, cocktail in hand. It is an image of stylised perfection.
The AW19 collection delves into the world of these women. Imagining a wardrobe befitting the myriad dazzling social engagements of a Southern Californian belle at the turn of the decade, these are clothes celebrating the glamour, elegance and decadence of social dressing during a golden age of excess.
Photos courtesy of Jenny Packham.
With a saccharine 60’s palette and a modish 70’s stylistic sensibility, Jenny Packham AW19 is a glamorous collection of exquisite special occasion pieces and feminine silhouettes, designed for the modern cocktail glitterati.
The campaign was photographed in London by Iakovos Kalaitzakis.
Film by Black Dots Video.
Creative Direction: Jenny Packham | Photography: Iakovos Kalaitzakis | Model: Eve Delf at Select Model Management | Film: Black Dots Video | Shoes: Christian Louboutin | Eyewear: Linda Farrow | Hair: Gustav Fouche for Michael Van Clarke | Make Up: Amalie Russell for Bobbi Brown Cosmetics | Nails: Vanessa Williams for Ciaté Nails
Sleeveless Sequined V-Neck Gown
Jenny Packham sequined gown with beaded bodice detail. V neckline. Sleeveless. Column silhouette. Floor length. Back zip. Polyester. Imported.
Sleeveless Sequined Gown
Jenny Packham gown in sequined tulle. Crew neckline; strapless sweetheart illusion. Sleeveless. Column silhouette. Floor length. Hook-keyhole/zip back. Polyester. Lining, polyester/spandex. Imported.
Crisscross-Back Metallic V-Neck Gown
Jenny Packham metallic gown with embellished trim. V neckline. Straps crisscross at back. Gathered at center. Column silhouette. Floor length. Back zip. Polyester. Imported.
Cold-Shoulder Wrapped Shimmer Gown
Jenny Packham gown in shimmered tulle. V neckline; wrapped front. Long, slashed sleeves. Column silhouette. Faux-wrap skirt. Thigh-high slit. Full length. Back zip. Viscose. Imported.
Deep V-Neck Sequin Gown
Jenny Packham gown with wavy sequin embroidery. Deep V neckline. Sleeveless. A-line silhouette. Floor-skimming hem. Back zip closure. Polyester self and lining. Imported.