MBFWMadrid, the driving force behind Spanish fashion’s big creativemoment


Organised by IFEMA, this major Spanish fashion platform will hold its 67th edition from 24 to 29 January, a few weeks earlier than in recent years

The fashion week will host shows from 48 creators and brands. The event continues to attract new additions. Big names in Spanish fashion such as Pedro del Hierro, Oliva, Leandro Cano and Moisés Nieto will return to the catwalk while brands like La Condesa, Duarte and creative duos Oteyza and Shoop Clothing will participate for the first time

As in September of last year, on 24 January the fashion shows and presentations will take place at different places in the city, and from the 25th until Monday the 29th the fashion shows will take place in Hall 14.1 of IFEMA-Feria de Madrid. Some days there will also be additional shows in other parts of Madrid.

Prestigious brands, leaders in their respective sectors, will once again be sponsoring the event, with notable new sponsors this edition. A total of 23 brands will be sponsoring the event. Mercedes-Benz, L’Oréal Paris and INDITEX will once again be the main sponsors.

Mercedes-Benz Fashion Week Madrid, this major platform for the promotion of Spanish fashion, organised by IFEMA, will hold its 67th edition from 24 to 29 January at IFEMA-Feria de Madrid and at other locations in the city, becoming a driving force and binding element behind the creative period Spanish fashion is undergoing.

Over six days, and a few weeks before the usual dates, this event will once again host collections from big names in Spanish fashion design—established names and new talent—showcasing yet again the richness of Spanish design. The schedule for this edition includes shows and presentations from 48 designers and brands. Names like Maria Escoté, Palomo Spain, Alvarno, Juan Vidal, Jorge Vázquez, Teresa Helbig, Ana Locking, The 2nd Skin, ManeMané, Ulises Mérida, Garcia Madrid, Andrés Sardá, Leandro Cano and Devota&Lomba will be back to project their own unique point of view in their new proposals, the result of their creative talent and capacity for innovation.

For this edition, IFEMA has decided to retain the catwalk schedule format which was so well received in September. Fashion shows will alternate between hall 14.1 at Feria de Madrid and other locations in the centre of the city, thus making Madrid one of the world’s big fashion capitals. Most of the shows will take place at hall 14.1 at IFEMA from 25 to 29 January, and each day will be completed with fashion shows and presentations at other locations in the city, upon invitation by the designers and brands. The day before, on Wednesday 24 January, collections will be presented at various locations throughout the city, by direct invitation of each brand. Specifically, five firms will present their collections on the 24th: Duarte, Pilar Dalbat, Jesús Lorenzo, Oteyza and Pedro del Hierro, the latter two being newcomers at this edition. Oteyza will offer a singular performance at Matadero Madrid, where it will give free rein to its three main pillars: geometry, expression and movement. Pilar Dalbat will present her collection at the Real Academia de Bellas Artes de San Fernando and the firm Duarte has chosen the IKB 191 Studio to exhibit its new proposals. Jesus Lorenzo will present his collection at the Santo Mauro hotel.

One of the big novelties this season is the return of Pedro del Hierro to the catwalk after an absence of 15 years. The brand, headed by creative director Nacho Aguayo, will celebrate its 30 years in the fashion world with a show at the Madrid Railway Museum.