Roberto Cavalli Goes Digital in Kim Kardashian: Hollywood

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Roberto Cavalli is pleased to announce an integration between Kim Kardashian: Hollywood and Roberto Cavalli Brand. Beginning on December 6th, the brand will go digital with over 20 virtual pieces from the Spring/Summer 2019 collection as well as the exclusive V1PER sneaker.

As its name suggests, the V1PER sneaker is the first sneaker design conceived by Paul Surridge, creative director of Roberto Cavalli, and it celebrates the fashion house’s iconic wild animal motifs and its artisanal heritage by revamping them through a contemporary and innovative filter.

The game will also feature a special quest for players!

When the headlining designer drops out of Kim Kardashian‘s latest fashion show, you seize the opportunity to help Kim by presenting Roberto Cavalli’s latest collection in order to save the event!

“We are excited to partner with Kim Kardashian West to debut the V1PER sneaker, coupled with our Spring/Summer 2019 collection inside her mobile game, Kim Kardashian: Hollywood. This activation provides consumers the experience of styling with the Roberto Cavalli brand in an innovative and unique way. I look forward to see how the gamers style their avatars!” – Paul Surridge, Creative Director of Roberto Cavalli ’.


 

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