Star Wars Fans Invited to “Find the Force” As UnprecedentedAugmented Reality Event Sweeps the Globe for Force Friday II

Fans to reveal a new Star Wars: The Last Jedi character via social media. New product line for Star Wars: The Last Jedi launches globally at 12:01 AM September 1. More than 20,000 retail locations worldwide will become home to augmented reality Star Wars characters from September 1-3.


Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.