What We Wear Fall Winter 2017 Menswear LONDON Runway #LCM


What We Wear presented Fall Winter 2017 Menswear collection at London Collections Men at an undisclosed location in January 2017.

The brand’s first collection is titled Pleats & Poppers, this is in refrence to the method of construction and trimmings that were used in creating these first range of garments.

We are a contemporary menswear brand inspired by the wardrobe of the everyday man. Our brand ethos consists of incorporating timeless style with fashion forward pieces, pushing the boundaries of menswear. Minimalism is the W. aesthetic with a focus on four core fundamentals: fabric, silhouette, texture and colour. We aim to create comfortable, easy clothing for the everyday life.

Our collections are divided into these segments

Line 1: A collection of basic cotton t shirts
Line 2: A collection of basic cotton shorts
Line 3: A collection of light jackets
Line 4: A collection of warm jackets
Line 5: A collection of coats
Line 6: A collection of trousers
Line 8: A mini collection for women
Line 10: Collaboration collection with artists & designers
Line 11: Collection of objects and publications
Line 12: Eyewear collection
Line 20: A collaboration collection of footwear
Line 21: A collection of sweatshirts
Line 22: A collection of sweat shorts & sweatpants

See the top fashion forward styles from the catwalk.