IMMERSIVE PRESENTATION SHOWCASES GERMAN-BORN MCM ’S FIRST READY-TO-WEAR AND LIFESTYLE COLLECTION
Debuting its first full ready-to-wear and accessories collection, designed by a newly
appointed in-house team, contemporary luxury brand MCM presented its
Spring/Summer 2019 Luft Collection as part of the prestigious Pitti Uomo event in
This season the German-born label, founded in Munich 1976, has expanded on its heritage in travel accessories to become an all-encompassing lifestyle brand. A full men’s and women’s ready-to-wear collection sits alongside the signature backpacks, leather goods, eyewear and footwear.
Designed for the 21st-Century Global Nomad, the multi-functional, modular and genderless collection allows the wearer to move and travel freely 24/7, whether that is cross-city or country-to-country.
The SS19 collection is a vibrant, youthful and utilitarian offer, designed with both statement and functionality in mind and presented via a powerful and immersive show.
Inspired by air-based sports such as skydiving, both key to the collection itself, guests
experienced a multi-sensory runway that took them on a journey through the clouds.
MCM x Pitti Uomo Presentation Credits:
Creative Direction: Andrew Tomlinson
Music: Frederic Sanchez
Hair: Larry King
Make Up: Jenny Combs
Styling: David Bradshaw
Show Production: Karla Otto
(Photo by Elisabetta Villa/Getty Images)